Top 3 Tips.
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Monash Art, Design and Architecture
Challenge.
Make a creative for TikTok that weaves in a hard marketing sell and drives landing page views.
Completion.
Discipline specific TikTok creatives within overall campaign.
Results.
Impressions: 867,964
CTR: 10.86%
CPC: $0.27
Caveat & Learning.
We ran these ads in early 2023, and they performed well. Great. The landscape of TikTok has moved so quickly that I know these ads would not have a similar positive performance if they ran today. The style and execution would need to be far more native to the platform.