We’re changing with it.
~
Monash Business School
Challenge.
COVID-19 made marketing a challenge for universities.
No longer resting on strategies of the past of physical open days on a nice campus.
It was time for a shift in messaging.
Concept.
International students numbers dropped, enrolled students were unenrolling from units.
There was a demand for advertising the benefits of studying while keeping it positive.
Completion.
An overhaul of all collateral.
No longer relying on “state of the art” campus photography.
Now we had to sell an aspirational ideal of studying and knowledge.
Ready for the future.
Example of a used display banner.
Example of undergraduate student focused social creative.
(Please excuse the Youtube UI it costs extra to remove).
Example of postgraduate student focused social creative.
The last step with this campaign was to focus on the international market.
We couldn’t market application dates or open days.
We had to market the other benefits of the business school.
Therefore the solution was a landing page featuring nurture content.
