Feel the quiet ~ Volkswagen
Challenge
How do we get people who are otherwise uninterested in cars to like cars?
Target
Young, trendy, environmental and health-conscious people.
Minimalist living. Low impact.
Concept.
Find the quiet in a world of noise.
Market competitors focus on sustainability and environmental factors.
What if this approach focussed on sound and visual pollution?
Completion
15 second TVC execution
15 second Instagram story execution
(Please excuse the Youtube UI, it costs extra to remove).