Feel the quiet ~ Volkswagen

 

Challenge

How do we get people who are otherwise uninterested in cars to like cars?

Target

Young, trendy, environmental and health-conscious people. 

Minimalist living. Low impact.

 
 
 

Concept.

Find the quiet in a world of noise. 

Market competitors focus on sustainability and environmental factors.

 

What if this approach focussed on sound and visual pollution?

 
 
 

Completion

15 second TVC execution

 
 

15 second Instagram story execution

(Please excuse the Youtube UI, it costs extra to remove).

15 second Tiktok execution