Iridescence | MADA Now 2023
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Monash Art, Design and Architecture
Challenge.
Every year Monash Art, Design and Architecture holds MADA Now, their graduate exhibition.
Not only does this exhibition act as a celebration for the graduating artists, designers and architects, it is also a connection to industry, a student recruitment tool and a reputation piece for the faculty.
The challenge each year is ow do we develop an innovative and contemporary design within a traditional corporate brand?
Images: Previous examples
While travelling to Japan, South Korea and Singapore in mid-2023 I couldn’t help but notice a new design trend that was hitting the south-east countries that was yet to make it’s mark on the Australian market and western markets more broadly. Iridescent textures.
Concept.
Completion.
Using the on-trend iridescent texture as an accent element while falling
into the wider branding guidelines.
View the full website here.
Social media asset using footage of physical exhibition.
Exhibition main entrance.
Main outdoor signage.
Secondary building entrance activation.
Outdoor way finding signage
Outdoor way finding signage
Credits
Art director and Digital design: Jackson Griffiths
Graphic design: Jessica Lee
Vinyl printing: Monsu workshop